Privacy Policy

This Privacy Policy sets out how Universal Standard Inc. ("Universal Standard", "we", "our" or "us") collects, stores, processes, transfers, discloses and uses your information, our use of cookies and similar technologies, and your rights and choices with respect to our data practices.

We operate an e-commerce platform, which we make available through our website www.universalstandard.com (our "Website").

This Privacy Policy applies to information we collect where we control the purposes and means of processing, specifically our Website and to our US stores (together, the "Service") and any other offline or online location that make this Privacy Policy available to you. Please ensure that you have read this Privacy Policy and our Terms of Service and understand how we collect, store, use and disclose your information, both online and offline through the Service. If you do not agree with our data practices, discontinue use of the Service.

Some regions provide additional rights by law. For region-specific terms, please see below.

• If you are a resident of the U.S., see US State Privacy Notices.
• If you are located in the EEA, Switzerland, or the UK, see our EEA/UK/CH (GDPR) disclosures.
• If you are located in Canada, see our Canada (PIPEDA) disclosures.

See Contact Us for our contact details.

Information collected from you

When you use the Service, you may be asked to provide information to us, such as when you register for an account, make a purchase, sign up for our newsletters, participate in a promotion, respond to surveys, post content, or contact support. Please do not provide any information that we do not request. The categories of information we may collect include:

• Personal Identifiers, including name, email address, postal address, telephone number, and online Identifiers
• Internet Activity
• Commercial Information, including purchases
• Financial Information, including credit or debit card number
• Location Information, including general location data
• Physical and Audio Data, including physical characteristics or descriptions and photos
• Protected Classifications and Other Personal Characteristics, including age and sex, gender, or gender identity
• Consumer Communications, including direct communications with our consumers
• Inferences from Other Data, including inferences created from other personal information collected

If you choose not to provide such information, we may not be able to provide certain parts of the Service to you or respond to your other requests.  

Some of the information we collect may be considered sensitive under applicable law. See our region-specific disclosures for details.

Information collected from other sources

We may collect personal information about you from third-party sources. The sources and categories of information we may collect include:

Ad Networks

• Personal Identifiers, including Name and Email address

Data Brokers

• Personal Identifiers, including Email address and Online Identifiers
• Internet Activity
• Commercial Information, including Purchases
• Location Information, including General location data
• Inferences from Other Data, including Inferences created from other personal information collected

Retail Partners

• Personal Identifiers, including Name, Postal address, and Telephone number
• Commercial Information, including Purchases

Device

• When you use the Service, we and third parties we work with automatically collect information from your browser or device using cookies and other tracking technologies. See Cookies and Similar Technologies for more information on our use of cookies and trackers. 

In-Person Events

• We may collect information when you interact with us offline. For example, if you make a purchase with us, you may be asked to provide information in connection with the purchase. 

Other Third Parties

• Third party vendors and related parties we work with in connection with receiving analytics, advertising, security, and fraud prevention services.
• Business partners that offer co-branded services, sell or distribute our products, or engage in joint marketing or promotional activities.
• Social media platforms with which you interact. For example, when you engage with our social media channels, we may collect information associated with your profile. We may also receive additional information from the social media platform that you have authorized the platform to disclose to us. If you publicly reference us, we may feature your post in our Service or marketing materials. 
• Public sources, such as data in the public domain.
• Where we generate the information. We generate information based on information we collect from the various sources described above.

How long we keep your data

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of our legitimate business interests and satisfying any legal or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and the applicable legal requirements.

We generally retain data according to the guidelines below.

We collect and use personal information for the following purposes:

• Analyzing Data
• Conducting Surveys
• Creating Customer Profiles
• Delivering Targeted Ads
• Fulfilling Customer Orders
• Improving Our Products & Services
• Internal Business Operations
• Managing Event & Guest Data
• Marketing Our Products & Services
• Meeting Compliance & Legal Requirements
• Operating Our Website or Mobile Apps
• Preventing Fraud
• Processing Payments
• Providing Customer Support
• Providing Cybersecurity
• Sending Promotional Communications
• Storing and Managing Data
• Tracking Purchases & Customer Data

Targeted advertising. We work with various third parties, such as ad agencies, ad networks, publishers, social media platforms, and technology providers, to deliver and measure ads. For example, we place ads on third party websites or platforms that use tracking technologies to serve the ads, measure ad performance, detect ad fraud, limit how often ads are shown, and provide reporting and analytics. If you visit our Service after viewing or interacting with one of our ads on a third-party website or platform, tracking technologies on our Service will help us attribute your visit and understand ad effectiveness. 

Some advertising we engage in may be “targeted advertising,” which is the practice of showing you more relevant or personalized ads based on your activity over time and across non-affiliated services. Targeted advertising often involves us incorporating third party tracking technologies into our Service or disclosing (often hashed) identifiers, such as email addresses or Ad IDs, with third parties. These third parties then match our data with their own (or their partners’ data) to deliver ads to you or similar audiences. For example, we incorporate the Meta pixel on our website to serve ads to Meta audiences based on the data we provide. 

We also use audience modeling services, where we and a partner each disclose (often hashed) identifiers to a technology provider. The technology provider then matches common factors between our and the partner’s data to help us understand audience overlap and improve campaign performance.

Notwithstanding the above, we may anonymize and aggregate or de-identify any of the information we collect (so that it does not identify you) for any purpose except as prohibited by law.

We may disclose the following personal information about you to our services providers and vendors when you purchase our products or visit our website:

In addition, we may disclose personal information about you to:

Promotional Partners. We disclose information with other parties to whom we jointly provide events, contests, sweepstakes, or other promotional activities. These partners will usually be clearly identified in the contest rules or promotional materials. When you voluntarily enter a promotion, we disclose information as set out in the official rules or additional terms that govern the promotion as well as for administrative purposes and as required by law (e.g., on a winners list for sweepstakes and contests). By entering a promotion, you agree to the official rules or additional terms that govern that promotion, and may, except where prohibited by applicable law, allow the sponsor and/or other entities to use your name, voice and/or likeness in advertising or marketing materials.

Business transactions. We disclose your information to other parties in connection with a transaction, such as a merger, sale of assets or shares, reorganization, financing, change of control or acquisition of all or a portion of our business.

Law enforcement, regulators and for other legal reasons. We disclose information as required by law or if we reasonably believe that such action is necessary to (i) comply with the law and the reasonable requests of law enforcement; (ii) detect and investigate illegal activities and breaches of agreements, including our Terms of Service; and/or (iii) exercise or protect the rights, property, or personal safety of Universal Standard, its users or others.

Facilitating Requests. We disclose information at your request or direction.

Consent. We disclose information with notice to you and your consent.

Notwithstanding the above, we may disclose information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. 

Our online store is hosted by Shopify, and Shopify collects and processes personal data about store customers for purposes including but not limited to: providing product and store customization, analytics, and advertising services. Information submitted by customers will be shared with Shopify as well as third parties that may be located in other countries. To learn more about Shopify’s data practices, please review their privacy policy.

Depending on your jurisdiction, you may opt out or object to Shopify’s processing of your data for certain use cases on their Privacy Controls page.

This section describes the types of tracking technologies we use to automatically collect information from your browser or device. See Your Privacy Choices to exercise choice around tracking technologies.

Cookies

This site uses first and third-party cookies and similar technologies to process personal information for the purposes described in this Policy. Cookies are small text files placed on your device to store data that can be recalled by a web server in the same domain that placed the cookie. The text in a cookie often consists of a string of numbers and letters that uniquely identifies your device, but it can contain other information as well. To learn more about cookies and how to control the use of cookies at a browser level, visit https://allaboutcookies.org/

Do Not Track

Some browsers have incorporated “Do Not Track” (DNT) features that can send a signal to the websites you visit indicating you do not wish to be tracked. Because there is not a common understanding of how to interpret the DNT signal, our websites do not currently respond to browser DNT signals. However, you may still exercise your privacy rights as described elsewhere in this Policy.

Third party analytics tools

This site uses Google Analytics to analyze your interactions and experiences with our Services. You can find out how Google Analytics uses data here and how to opt out of Google Analytics here. For more information on how Google uses data when you use our websites, click here.

Pixels

Pixels (also known as web beacons) are pieces of code embedded in a service. There are various types of pixels, including image pixels (typically one-pixel transparent images) and JavaScript pixels (which execute code). Pixels are often used in conjunction with cookies. When you access a service that contains a pixel, the pixel may allow us or a third party to collect information from your browser or device, or to place or read cookies on your browser.

We use these tracking technologies for various purposes, including to operate our Service, personalize your browsing experience, prevent fraud, improve security, perform measurement and analytics, and provide advertising (including targeted advertising).

Our Service may link to or be incorporated with websites and online services controlled by third parties. In addition, we may integrate technologies into our Service, including those described in Cookies and Similar Technologies, that are controlled by third parties. Except where third parties act as our service providers, they (not us) determine the purposes and means of processing your information.

This section describes the choices available to you regarding your information. 

a) Region-Specific Choice. Some regions offer additional choice.  If you are a resident of the U.S., see our US State Privacy Notices. If you are located in the EEA, Switzerland, or the UK, see our EEA/UK/CH (GDPR) disclosures.  If you are located in Canada, see our Canada (PIPEDA) disclosures.

b) Profile and Account Information. You may update your profile and account information, such as your contact information, by accessing your Account page on the Website.

c) Emails. You can stop receiving promotional email communications from us by clicking on the unsubscribe link provided in such communications. We make every effort to promptly process all unsubscribe requests. You may not opt out of service-related communications (e.g., account verification, transactional communications, changes/updates to features of the Service, technical and security notices).

d) Text Messages. You can opt-out of receiving text messages at any time by texting “STOP” in response to any text message you receive from us or contacting us as set out in the “Contact Us” section below and specifying you want to opt-out of text messages. Please note that your opt out is limited to the email address, device, and phone number used and will not affect subsequent subscriptions.

e) Browser and Device Controls. 

1. Cookies and Pixels. You may be able to manage cookies through your browser settings. When you manage cookies, pixels associated with such cookies may also be impacted. Please note that cookie management only applies to our website. If you use multiple browsers, you will need to instruct each browser separately. If you delete or reset your cookies, you will need to reconfigure your settings. Your ability to limit cookies is subject to your browser settings and limitations.
2. Third party opt-out tools. Some third parties we work with offer their own opt-out tools related to information collected through cookies and pixels. To opt out of your information being used by Google Analytics, visit https://tools.google.com/dlpage/gaoptout. We are not responsible for the effectiveness of their tools.
3. Industry opt-out tools for targeted advertising. Some third parties we work with follow the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising, which offers its own opt-outs tools for targeted advertising. For details, visit https://youradchoices.com/control. We are not responsible for the effectiveness of these tools.

Customers who are residents of California may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To exercise a request, please write us at the email or postal address (Universal Standard Inc., 20 Jay Street, Suite 930, Brooklyn, NY 11201) and specify that you are making a “California Shine the Light Request.” We will respond to requests received in accordance with Shine the Light.

To opt out of selling and sharing personal information, go to Your Privacy Choices.

Security. We implement appropriate technical and organizational measures designed to protect your information against accidental or unlawful destruction, loss, change or damage. Nevertheless, transmission via the internet is not completely secure and we cannot guarantee the security of information about you.   

International Transfers. We are based in the U.S. and your information may be transferred to, processed, used, and stored in the U.S. and other jurisdictions outside your country of residence. If you are accessing our Website from the European Economic Area ("EEA"), UK or Switzerland see our disclosures in Data Privacy Framework and EEA/UK/CH (GDPR). If you are accessing our Website from Canada, see our disclosures in Canada (PIPEDA).

The Service is not directed at persons under 18. We do not knowingly collect or solicit personal information (as defined by the U.S. Children’s Privacy Protection Act, or “COPPA”) from children. If we learn that we have collected personal information, or if you are a parent or guardian and you believe that we have collected personal information, in violation of COPPA , please contact us at ten.dradnatslasrevinu@lagel.

We may update this Privacy Policy at any time. When we change this Privacy Policy in a material way, we may provide you with additional notice to you, such as through your email address or prominent notice on the Service. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Services indicates your consent to the Privacy Policy then posted.

Please contact us at ten.dradnatslasrevinu@lagel if you have any questions or comments regarding this Privacy Policy:

1. By email: ten.dradnatslasrevinu@lagel
2. By mail: Universal Standard Inc., Attn: Legal, 20 Jay Street, Suite 930, Brooklyn, NY 11201

This Privacy Policy has been designed to be accessible to people with disabilities. If you experience any difficulties accessing the information here, please contact us at ten.dradnatslasrevinu@lagel.

Universal Standard complies with the EU–U.S. Data Privacy Framework (“EU-U.S. DPF”), the UK Extension to the EU-U.S. DPF (“UK Extension”), and the Swiss–U.S. Data Privacy Framework (“Swiss-U.S. DPF”) as set forth by the U.S. Department of Commerce. We have certified to the U.S. Department of Commerce that we adhere to the EU-U.S. Data Privacy Framework Principles (“EU-U.S. Principles”) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF. We have certified to the U.S. Department of Commerce that we adhere to the Swiss-U.S. Data Privacy Framework Principles (“Swiss-U.S. DPF Principles”) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles or the Swiss-U.S. DPF Principles, the DPF Principles shall govern. To learn more about the Data Privacy Framework (“DPF”) program, and to view our certification, please visit  https://www.dataprivacyframework.gov/list.  

Universal Standard is responsible for the processing of personal data we receive under the DPF program and subsequently transfer to a third party acting as an agent on our behalf. We comply with the DPF Principles for all onward transfers of personal data from the EU, UK, and Switzerland, including the onward transfer liability provisions. 

The U.S. Federal Trade Commission has jurisdiction over Universal Standard’s compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF. In certain situations, Universal Standard may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. 

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Universal Standard commits to resolve DPF Principles-related complaints about our collection and use of your personal data. EU, UK, and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension, and the Swiss-U.S. DPF should first contact us at ten.dradnatslasrevinu@lagel. 

In compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, we commit to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF, the UK Extension, and the Swiss-U.S. DPF to JAMS, an alternative dispute resolution provider in the United States. If you do not receive timely acknowledgement of your DPF-Principles related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://www.jamsadr.com/DPF-Dispute-Resolution for more information or to file a complaint. The services of JAMS are provided at no cost to you. 

For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. To learn more about the DPF, and to view Universal Standard’s certification, please visit https://www.dataprivacyframework.gov/framework-article/ANNEX-I-introduction.  

This section provides additional information for people in the European Economic Area (EEA), United Kingdom (UK), or Switzerland (CH). The terms used in this section have the same meaning as in the General Data Protection Regulation, the UK Data Protection Act, and the Swiss Federal Act on Data Protection (collectively, “European Privacy Laws”). The term “personal information” as used in this notice has the same meaning as “personal data” in the European Privacy Laws.

Collection and Disclosure of Personal Data

The personal data we collect and how we share it is described above in our Privacy Policy.

We may disclose your personal information to the following third party controllers for business purposes:Retention.com, Google Ads, Shop Pay, Meta Ads, Attentive, Affirm, UPS, Tie, PostPilot, DHL, AppLovin, Tiktok Ads, LiveIntent. To understand how these parties handle your data, please refer to their respectiveprivacy policies.

Cookie Notice

We use cookies to improve your experience on our site and to allow us and third parties to personalize the marketing content you see on other websites and social media. Website visitors from European Privacy Law regions can control cookie settings. Manage your region specific consent settings here.

Essential Cookies

We use these cookies for things like security, logins, site errors, and processing payments. We can't turn these necessary cookies off, but you can control them in your browser.

Analytics Cookies

These cookies tell us how you use our sites and apps, and provide information to help us improve your experience.

Personalization Cookies

We use these cookies to enhance functionality and personalize content for you. For example, they allow us to remember you when you return to our website or app. If you do not allow these cookies then some or all of these services may not function properly.

Advertising Cookies

These cookies help us decide which products, services and offers may be relevant for you. We use this data to customize the marketing content you see on websites, apps and social media, and to measure your interactions with that content. We might use these cookies to advertise our products to you when you visit other websites.

Lawful Bases and Legitimate Interests

We process personal data on the following lawful bases:

• Complying with legal obligations
• Fulfilling contracts
• Consent
• Legitimate interests

Where we process personal data on the basis of our legitimate interests, we pursue the following interests: Analyzing Data, Conducting Surveys, Creating Customer Profiles, Delivering Targeted Ads, Fulfilling Customer Orders, Improving Our Products & Services, Internal Business Operations, Managing Event & Guest Data, Marketing Our Products & Services, Processing Payments, Operating Our Website or Mobile Apps, Meeting Compliance & Legal Requirements, Preventing Fraud, Providing Customer Support, Providing Cybersecurity, Sending Promotional Communications, Storing and Managing Data, and Tracking Purchases & Customer Data.

International Data Transfers

We may send the personal data of individuals in the EEA/UK/CH to third countries, including the United States, where it may be stored or processed, for example on our service providers’ cloud servers. When we transfer personal data, we endeavor to do so on the basis of Adequacy Decisions as adopted by the European Commission (EC), the UK Information Commissioner's Office (ICO), or the Swiss Federal Data Protection and Information Commissioner (FDPIC), the EU-US Data Privacy Framework, UK-US Data Bridge, and Swiss-U.S. Data Privacy Framework agreements, Standard Contractual Clauses (SCCs) issued by the EC or the FDPIC, International Data Transfer Agreements (IDTAs) approved by the ICO, and as otherwise allowed by law. Data protection authorities have determined that the SCCs and IDTAs provide sufficient safeguards to protect personal data transferred outside the EEA/UK/CH. To request copies of our international data transfer safeguards, please contact us at ten.dradnatslasrevinu@lagel. You may read more about international data transfer mechanisms at the following links:

• https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection/standard-contractual-clauses-scc_en
• https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/international-data-transfer-agreement-and-guidance/
• https://www.edoeb.admin.ch/edoeb/en/home/datenschutz/arbeit_wirtschaft/datenuebermittlung_ausland.html

Privacy Rights

Individuals in the EEA/UK/CH have the following rights regarding their personal data.Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.

Right to access. You have the right to request a copy of the personal data we hold about you.

Right of portability. You have the right to ask us to transfer your data to another party.

Right to rectification. You have the right to request that we rectify any incorrect information we have about you.

Right of erasure. You have the right to request that we erase (delete) any personal information we hold about you.

Right to withdraw consent. You have the right to withdraw your consent at any time when we rely on your permission to process your personal data.

Right to object. You have the right to object to our use of data about you.

Right to restrict processing. In certain circumstances, you have the right to restrict our processing of your personal data to storage only, subject to some exceptions. This right applies when:

• You have contested the accuracy of your personal data and we are still verifying its accuracy.
• Your personal data has been unlawfully processed under the GDPR.
• You need for us to keep your data in order to establish, exercise, or defend a legal claim.
• You have previously objected to our processing of your personal data and the status of that review is still pending.

Right to lodge a complaint with a supervisory authority. You have a right to lodge a complaint with a supervisory authority. For more information, you can visit theInformation Commissioner’s Office website at https://ico.org.uk/, the Federal Data Protection and InformationCommissioner’s website at https://www.edoeb.admin.ch/, or see a list of EU Data Protection Authorities athttps://www.gdprregister.eu/gdpr/dpa-gdpr/.

Inquiries

Controller contact information

Universal Standard

ten.dradnatslasrevinu@lagel

Data Protection Officer information

Jason Rappaport

ten.dradnatslasrevinu@lagel

This section provides additional information for people in Canada. The terms used in this section have the same meaning as in the Personal Information Protection and Electronic Documents Act (PIPEDA).

Collection and Disclosure of Personal Data

The personal information we collect and how we share it is described above in our Privacy Policy.

We may disclose your personal information to the following third parties for business purposes: Affirm, AppLovin, Google Analytics, LiveIntent, Retention.com, Shop Pay, Tie, Tiktok Ads, and UPS.

Privacy Rights

Individuals in Canada have the following rights regarding their personal information. Make a Privacy Request by clicking here. Once you submit a request, we will verify your identity and process your request in most cases within 30 days.

Right to Access

You have the right to be informed of the existence, use, and disclosure of your personal information and to be given access to that information.

Right to Correct

You have the right to contest the accuracy and completeness of the personal information we have about you, and to have it amended as appropriate.

Right to Withdraw Consent

You have the right to withdraw your consent to the collection, use, and disclosure of your personal information at any time, subject to legal or contractual restrictions and reasonable notice.

Right to Delete

You may request that we delete personal information we have obtained about you. However, we may retain your personal information if it is necessary for certain purposes, as allowed by law.

Right to Opt-Out

You have the right to opt out of the use of your personal information for targeted advertising.

You may exercise your right to opt-out.

Authenticating Your Request

Once we receive your request, we will verify the information you provided by matching the information that we have collected. If we cannot authenticate your request, we may ask for additional information from you. If you are unable to provide additional information, or we are unable to authenticate the request using commercially reasonable efforts, we may deny your request.

Cross-Border Transfers

Your personal information may be processed in foreign jurisdictions, including the United States, where it may be subject to access by foreign courts, law enforcement, and other government agencies, in accordance with the laws of those jurisdictions.

Contact

If you have any questions or concerns regarding how we handle your personal information, you may contact the following person at our organization:

Jason Rappaport
ten.dradnatslasrevinu@lagel

If you believe your rights have been violated and you are not able to resolve the issue directly with us, you may file a complaint with the Office of the Privacy Commissioner.